Research shows: Fresh flowers increase your well-being

Fresh flowers do more than just brighten up a room – they brighten us up too. As florists, we've long experienced this in practice, and it's especially gratifying that research now confirms what we've always instinctively known.

Psychologist Dr. Nancy Etcoff at Harvard Medical School led a groundbreaking study in which 54 people were followed for a week – all of whom had a simple bouquet in their homes.

What the researchers found:

Less stress and sadness

Already after three days with flowers in their homes, participants reported significantly less anxiety and a feeling of inner calm.

Increased kindness and patience

People surrounded by floral arrangements became more empathetic and patient – both towards family members and strangers on their way to work.

More energy and motivation at work

A bouquet at home contributed to better Monday mornings and more energy at the office. Simply put: Flowers in the living room – fewer sighs at work.

Dr. Etcoff puts it this way:

“From an evolutionary perspective, flowers may have signaled a safe and vibrant environment. It is therefore logical that they reduce our stress levels.”

What we take away from the research

Nature – delivered to your home
A bouquet of fresh cut flowers brings nature into your home – perfect for long Swedish winters or working remotely.

A quick mental reset
Trade screen time for two seconds of gazing at a ranunculus or dahlia. Your pulse will thank you.

Small gestures with big impact
A single vase of flowers can lift the mood of the entire household – and it's not just us florists saying it, but also research from Harvard.

Ready for your own little oasis of calm?

Visit The Mayflower in-store or send flowers. We send the most beautiful flowers of the season, carefully selected to maximize the feeling of well-being.
Think of it as scientifically proven everyday luxury – Södermalm style with Harvard approval.