Research shows: Fresh flowers boost your well-being

Fresh flowers do more than brighten up a room - they brighten up people. As florists, we have long experienced this in practice, and it's great that research now confirms what we have always known instinctively.

Harvard Medical School psychologist Dr. Nancy Etcoff led a groundbreaking study in which 54 people were followed for a week - all of whom were allowed to keep a simple bouquet in their home.

What the researchers found:
Less stress and depression
Already after three days of flowers in the home, participants reported significantly less anxiety and a sense of inner peace.

 Increased kindness and patience
People who surrounded themselves with flower arrangements became more empathetic and patient - both with family members and strangers on their way to work.

More energy and motivation at work
A bouquet at home contributed to better Monday mornings and more energy at the office. Simply put: Flowers in the living room - fewer sighs at work.

Dr. Etcoff puts it this way:

"From an evolutionary perspective, flowers may have signaled a safe and vibrant environment. It is therefore logical that they reduce our stress levels."

What we take away from the research

Nature - delivered to your home
A bouquet of fresh cut flowers brings nature into your home - perfect for long Swedish winters or remote working days.

A quick reboot for the mind
Replace screen time with two seconds of looking at a ranunculus or dahlia. Your heart rate will thank you.

Small gestures with big impact
A single vase of flowers can lift the mood of the whole household - and it's not just us florists who say so, but also the research from Harvard.

Ready for your own little oasis of calm?

Visit The Mayflower in store or order online. We send the season's most beautiful flowers, carefully selected to maximize your sense of well-being.
Think of it as scientifically proven everyday luxury - Södermalm style with Harvard approval.